What Is Highlights Purple Shampoo
Highlights purple shampoo is a toning shampoo formulated with violet pigments to neutralize brassiness in lightened hair. It is commonly used on highlights, balayage, and platinum tones to maintain a cooler, ashy appearance between salon visits.
How It Works
Purple pigments sit on the hair cuticle and counteract warm yellow and orange tones through color theory. Regular use helps extend the life of highlights and reduces the need for frequent salon toning sessions.
Who Should Use It
It is best suited for people with blonde, silver, gray, or highlighted hair that develops warm undertones. Those with very dark hair typically see little benefit. For more guidance on hair types and product selection, you can refer to the American Academy of Dermatology.
