Steph Curry's Under Armour Deal Overview
Steph Curry has a long-term shoe and apparel deal with Under Armour. The partnership began in 2013 and is one of the most prominent signature sneaker contracts in the NBA. It covers basketball shoes, apparel, and lifestyle products bearing the Curry brand.
Estimated Earnings From the Under Armour Contract
Reports indicate Curry earns a reported annual salary from Under Armour in the mid-eight figures, with total lifetime earnings potentially exceeding $200 million. Exact annual figures are not publicly disclosed, but industry estimates place his compensation among the top athlete endorsement deals.
Contract Structure and Brand Impact
The deal includes performance bonuses tied to sales and on-court achievements. Curry's marketability has helped Under Armour gain significant share in the basketball shoe category. The contract also includes equity-like incentives and global marketing commitments.
For more details on athlete endorsement valuations, see Sports Business Journal.
