What Is Macy's Believe?
Macy's Believe is a holiday marketing and charitable program tied to the Make-A-Wish Foundation. The campaign invites customers to help grant wishes for children with critical illnesses, often through in-store donation prompts and online contributions during the holiday season.
How the Macy's Believe Donation Program Works
Customers can donate at checkout, online, or through specific in-store kiosks. Funds raised are directed to local and national Make-A-Wish chapters. Macy's typically matches a portion of donations and sets annual fundraising goals to track campaign progress.
Impact and Results of Macy's Believe
Since its launch, Macy's Believe has contributed tens of millions of dollars to Make-A-Wish. The campaign helps fund travel, medical support, and wish experiences for eligible children. Public reporting and Make-A-Wish updates provide details on annual totals and community reach.
Learn more about the program and current giving options at Macy's Make-A-Wish page.
