What Is My Pillow?
My Pillow is a U.S. bedding company founded by Mike Lindell, known for its pillow-in-a-box concept. The company sells pillows, bedding, and related accessories through direct response advertising and retail partners.
My Pillow and Donald Trump
My Pillow became closely linked to Donald Trump through frequent on-air promotion by founder Mike Lindell, who is a vocal supporter of Trump. Lindell has appeared on Trump’s campaign events and at rallies, and the brand is often cited in coverage of Trump-aligned consumer products.
Claims, Controversies, and Business Impact
My Pillow has faced legal and regulatory scrutiny over its advertising claims, including a settlement with the Minnesota Attorney General over health-related claims. The company’s stock and public profile have been influenced by its association with Trump and broader political commentary.
For background on My Pillow’s legal issues, see the Department of Justice overview.
