About the Study
The 2018 U.S. Trust® Study of High Net Worth Philanthropy examines how affluent Americans think about and practice charitable giving. The research highlights trends in donor motivations, giving methods, and expectations from nonprofits.
Key Findings on Giving Motivations
High net worth donors often give to create social impact, express personal values, and engage family members. Many prioritize effectiveness and transparency, and they increasingly use strategic philanthropy to align gifts with long-term goals.
Implications for Donors and Nonprofits
The study underscores the importance of clear impact reporting and personalized donor engagement. Organizations that communicate outcomes effectively and offer flexible giving options are better positioned to attract and retain high net worth support. For detailed methodology and full results, refer to the official report at https://www.ustrust.com/institutional/insights/2018-study-high-net-worth-philanthropy
