Origins and Core Business
Zija International was founded as a direct-sales company focused on moringa-based health and wellness products. It operated through a multi-level marketing model, recruiting independent distributors to sell supplements and personal care items. The brand positioned itself as a health and wellness company with an emphasis on plant-based ingredients.
Regulatory and Legal Issues
Zija faced scrutiny from regulators and industry watchdogs over its business practices. Authorities and consumer advocates raised concerns about misleading income claims and product marketing. The company worked to address these issues while continuing operations in multiple markets.
Current Status and Business Changes
In recent years, Zija has undergone leadership transitions and shifted its product focus. The company scaled back some operations and restructured its distribution model. As of now, Zija remains active but with a smaller footprint than during its peak expansion phase. For more details, see the overview at BBB business reviews.
